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    The standard definition of marketing is ‘A form of communication between you and your customers with the goal of selling your product or service to them . Sounds a bit dry, eh? But actually, it’s not.

    Imagine creating something of your own. It may be a dress or a cake or anything for that matter. Now you know how amazing, special & utterly delightful that product is but others don’t. You are so proud of it & you want everyone to know about it, to recognize it, to buy it but you don’t know how to exactly do that. That’s where marketing comes in.

    1.TAP INTO YOUR CREATIVITY

    Marketing allows you to tap into your creative side. If you are witty & have a mind that refuses to fit into a box, then marketing & you are made for each other.

    2. MARKETING HAS VARIOUS OPTIONS

    There’s room in it for everyone, whether you are an introvert or an extrovert… it doesn’t really matter. You can carve a niche for yourself. If you are into writing you can become a content writer. If you know that you are more visual orientated, you can go into graphics. If neither suits, you can become a strategist or simply be a data analyser. There’s a place for everyone.

    3. CHANCE TO MAKE A DIFFERENCE

    This may sound a bit far-fetched but I believe you can actually make a difference in society through marketing if you break the stereotypes. Especially now since people are becoming so much more open to new ideas & the world is evolving so rapidly.

    4. WANTED EVERYWHERE

    Marketing is needed everywhere. Even hospitals & charities need marketing to get funds. Since it’s so essential, it means there are a lot of jobs in this field. You can ultimately create your own job, e.g. If a company does not do any marketing, you can go ahead and sell the product or service or the idea of marketing to them and voila, you’ve created a job for yourself.

    5. KEEPS YOU UP TO DATE

    Marketing is a world where everything keeps changing. New ideas keep pouring in. It forces you to keep coming up with new innovations. It keeps you on your toes & stops your mind from rotting away due to mediocrity or repetition.

    6. SO RELATABLE

    All of us are natural marketers. In the marketing world, we believe that all of us are “brands of our own name”. The clothes we wear & our personalities are our packages, our special offering. The desire to be wanted & liked is what makes marketing so relatable.

    7. GROOMING

    Being in the field of marketing means you have to look good & sound smart. It polishes your personality & motivates you to look good.

    8. EXPOSURE

    Marketing is one field which provides endless exposure. You keep meeting new people & traveling. Marketing widens your social circle as well as your mind & is a field full of opportunities & possibilities. It may not be everyone’s cup of tea but it has many advantages.

    Prestige Academy, proudly part of Stadio Multiversity, is celebrating 25 years of Excellence in the Private Higher Education and Training sector. One of our great accomplishments during 2019 was to be awarded the African Business Excellence Award for the Best Private Higher Education Institution in South Africa.

    To celebrate our accomplishments, we have decided to give you a “celebration discount” of 25% when registering at our Enrolment Evening. Conditions Apply.

    Attend our Enrolment Evening, 29 August. Book your appointment between 16:00 and 19:00 here: https://bit.ly/2LTMgY0

    REGISTRATION CLOSING DATE: 30 November 2019