The standard definition of marketing is ‘A form of communication between you and your customers with the goal of selling your product or service to them‘. Sounds a bit dry, eh? But actually, it’s not.

Imagine creating something of your own. It may be a dress or a cake or anything for that matter. Now you know how amazing, special & utterly delightful that product is but others don’t. You are so proud of it & you want everyone to know about it, to recognize it, to buy it but you don’t know how to exactly do that. That’s where marketing comes in.

1. TAP INTO YOUR CREATIVITY

Marketing allows you to tap into your creative side. If you are witty & have a mind that refuses to fit into a box then marketing & you are made for each other.

2. MARKETING HAS VARIOUS OPTIONS

There’s room in it for everyone, whether you are an introvert or an extrovert… it doesn’t really matter. You can carve a niche for yourself. If you are into writing you can become a content writer. If you have more of a visual brain you can go into graphics. If neither suits, you can become a strategist or simply be a data analyzer. There’s a place for everyone.

3. CHANCE TO MAKE A DIFFERENCE

This may sound a bit far-fetched but I believe you can actually make a difference in society through marketing if you break the stereotypes. Especially now since people are becoming so much more open to new ideas & the world is evolving so rapidly.

4. WANTED EVERYWHERE

Marketing is needed everywhere. Even hospitals & charities need marketing to get funds. Since it’s so essential, it means there are a lot of jobs in this field. If a business does not do marketing you can just sell the idea of marketing to them and create a job for yourself.

5. KEEPS YOU UP TO DATE

Marketing is the world where everything keeps changing. New ideas keep pouring in. It forces you to keep coming up with new innovations. It keeps you on your toes & stops your mind from rotting away due to mediocrity or repetition.

6. SO RELATABLE

All of us are naturally marketeers. All of us are brands of our own name. The clothes we wear & our personalities are our packages. The desire to be wanted & liked is what makes marketing so relatable.

7.GROOMING

Being in the field of marketing means you have to look good & sound smart. It polishes your personality & motivates you to look good.

8. EXPOSURE

Marketing is one field which provides endless exposure. You keep meeting new people & traveling. Marketing widens your social circle as well as your mind & is a field full of opportunities & possibilities. It may not be everyone’s cup of tea but it has many advantages.

REGISTRATION CLOSING DATE: 30 November 2018