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FACULTY OF ARTS & DESIGN

BACHELOR OF ARTS IN VISUAL ARTS IN

VISUAL COMMUNICATION DESIGN


SAQA ID: 80448 | NQF Level: 7 | Credits: 375 | Course Duration: 3 Years

COURSE INTRODUCTION

The Bachelor of Arts degree will be your entry into the world of graphic design and photography. This degree will equip you to graduate as a highly trained graphic designer, ready to start your own business or work for local or international design companies. This degree will prepare you for a career in visual communication by focusing on conceptual thinking, semiotics and problem-solving tactics. It provides a solid foundation for a career in the graphic design and photography industry.

Illustration deals with creating graphic, visual representations that convey factual and sensory information about a particular idea or concept. You will be exposed to a wide variety of traditional and digital techniques used to create illustrations and drawings. The focus of this programme is to develop an individual portfolio of creative work that you can use when applying for further studies or employment. You will also become competent in industry standard software including Adobe InDesign, Adobe Illustrator and Adobe Photoshop.

Photography is a highly creative and competitive field of practice. The student will acquire the necessary skills and knowledge of most photographic components. The student will get an in-depth knowledge of the art and science of photography, the mechanics of photography, digital as well as analogue imaging, and studio practices.

1st YEAR

  • Visual Imaging Studies 1 (History of Design, Graphic Design & Typography, Digital Illustration)
  • History of Photography
  • Photography Theory
  • Applied Photography
  • Image Creation and Composition (Adobe Photoshop)
  • VisCom Design Business 1
  • Presentation Skills
  • Contextual Info Design 1
  • Creative Thinking
  • Foundations of Drawing
  • Academic Literacy 

2nd YEAR

  • Visual Imaging Studies 2
  • Graphic Design & Typography (Layout & e-Print Production)
  • Photography Theory 2
  • Applied Photography 2
  • Viscom Design Philosophy (Graphic Communication as Art / Photography as Art / Project Design)
  • Viscom Design Business 2
  • Professional Practice
  • Contextual Info Design 2
  • Statistical Methods
  • Entrepreneurship

3rd YEAR

  • Visual Imaging Studies (Digital Illustrations, Image Manipulation & HTML/WordPress)
  • Graphic Design and Typography
  • Creative Art Direction in Context
  • Contextual Info Design 3
  • Research Methodology
  • Work-integrated Learning

Which course do you qualify for?

So, you’ve done your research, but sometimes the application process can be a daunting experience!

We are here to give you peace of mind.

Submit your pre-qualification form and we will pre-qualify you for the qualification you have shown interest in.

Pre-qualification Assessment Form

WHAT DO YOU WANT TO BECOME?

Illustrator
Visual Artist
Art Director
Layout Artist
Photo Journalist
Production Artist
Commercial Artist
Advertising Designer
Typography Designer
Graphic Artist/Designer
Commercial Photographer

Student Work

BACHELOR OF ARTS IN VISUAL ARTS IN VISUAL COMMUNICATION DESIGN

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