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    FACULTY OF BUSINESS

    BACHELOR OF COMMERCE IN

    BUSINESS MARKETING


    SAQA ID: 82146 | NQF Level: 7 | Credits: 370 | Course Duration: 3 Years

    COURSE INTRODUCTION

    Marketing is one of the most exciting, challenging, and essential components of our modern business environment. This degree will develop your creative thinking and offers great diversity and variety in the field of marketing. You will be equipped with sound knowledge of business, communicative, and organisational skills, as well as a thorough understanding of various marketing concepts. Students will develop a hands-on approach to analysing the marketing environment, understanding consumer personalities and decision-making, segmentation, and marketing and branding trends.

    Students will be taught to identify target markets and implement strategies for the marketing mix and develop strategic marketing plans. Consumer interactions, advertising, brand & promotions form an integral part of the course. Students will gain theoretical as well as practical knowledge in the field of advertising, personal selling, consumer behaviour and business management. Other aspects include marketing research, economics and marketing practice (exhibition and trade shows). Trade shows are another traditional and time-tested way to reach a specific audience through business marketing.

    1st YEAR

    • Business Communication
    • Accounting for Financial Decision-making
    • Entrepreneurship
    • Marketing Practice
    • Business Marketing
    • Fundamentals of Economics
    • Introduction to Digital Marketing
    • Statistical Methods

    2nd YEAR

    • Marketing Practice (Includes Branding & Promotions; Exhibition & Trade Shows)
    • Business Management
    • Marketing Management in Context
    • Marketing Planning
    • Sales and Operations
    • Micro Economics
    • Macro Economics
    • Marketing Research
    • Consumer Behaviour
    • Academic Literacy

    3rd YEAR

    • Business Management (Logistics & Supply Chain Management)
    • Consumer Behaviour
    • Marketing Management in Context
    • Strategic Marketing Planning
    • Work-integrated Learning

    Which course do you qualify for?

    So, you’ve done your research, but sometimes the application process can be a daunting experience!

    We are here to give you peace of mind.

    Submit your pre-qualification form and we will pre-qualify you for the qualification you have shown interest in.

    Pre-qualification Assessment Form

    WHAT DO YOU WANT TO BECOME?

    Media Buyer
    Sales Manager
    Market Analyst
    Brand Manager
    Marketing Manager
    Media Development Officer
    Product Development Manager

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