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FACULTY OF COMMERCE AND MANAGEMENT

BACHELOR OF COMMERCE IN

BUSINESS MARKETING


SAQA ID: 82146 | NQF Level: 7 | Credits: 370 | Course Duration: 3 Years

COURSE INTRODUCTION

Marketing is one of the most exciting, challenging, and essential components of our modern business environment. This degree will develop your creative thinking and offers great diversity and variety in the field of marketing.

You will be equipped with sound knowledge of business, communicative and organisational skills, as well as a thorough understanding of various marketing concepts. You will develop a hands-on approach to analyse the marketing environment, understanding consumer personalities and decision-making, segmentation, marketing and branding trends. You will be equipped to identify target markets and implement strategies for the marketing mix and develop strategic marketing plans. You will gain theoretical as well as practical knowledge in the field of consumer interactions, advertising, branding and promotions, personal selling, consumer behaviour and business management. Other aspects include marketing research, economics and marketing practice (exhibition & trade shows). Trade shows are another traditional and time-tested way to reach a specific audience through business marketing.

1st YEAR

  • Business Communication
  • Financial Accounting
  • Entrepreneurship
  • Marketing Practice (Advertising & Promotion)
  • Business Marketing
  • Fundamentals of Economics
  • Digital Marketing
  • Academic Literacy 

2nd YEAR

  • Marketing Practice (Branding & Promotions; Exhibition & Trade Shows)
  • Business Management
  • Marketing Management in Context
  • Marketing Planning
  • Sales and Operations
  • Micro Economics
  • Macro Economics
  • Marketing Research & Methodology 
  • Consumer Behaviour
  • Statistical Methods

3rd YEAR

  • Business Management (Logistics & Supply Chain Management)
  • Consumer Behaviour
  • Marketing Management in Context
  • Strategic Marketing Planning
  • Work-integrated Learning

Which course do you qualify for?

So, you’ve done your research, but sometimes the application process can be a daunting experience!

We are here to give you peace of mind.

Submit your pre-qualification form and we will pre-qualify you for the qualification you have shown interest in.

Pre-qualification Assessment Form

WHAT DO YOU WANT TO BECOME?

Media Buyer
Sales Manager
Market Analyst
Brand Manager
Marketing Manager
Media Development Officer
Product Development Manager

AVAILABLE 2021!

FACULTY OF BUSINESS


BACHELOR OF COMMERCE IN
PROJECT MANAGEMENT

NQF LEVEL 7 | 360 CREDITS | SAQA ID: 110099

Project Management is regarded as one of the most lucrative professions and is a skill that is in high demand in South Africa and globally. This degree is developed to ensure aspiring project managers acquire the skills needed to be a successful team player in a diverse project team, both locally and internationally.

This programme was designed to equip you with the knowledge and skills to successful plan and execute projects. You will learn how to plan, budget, oversee and document all aspects of the specific project you are working on. Project managers can work in a variety of fields, from human resources, to advertising/marketing, IT and much more.

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