Bachelor of Commerce in Business Marketing

SAQA ID: 82146 | NQF Level: 7 | Credits: 370 | Course Duration: 3 Years


Marketing is one of the most exciting, challenging, and essential components of our modern business environment. This BCom Business Marketing degree will develop your creative thinking and offers great diversity and variety in the field of marketing. You will be equipped with sound knowledge of business, communicative, and organisational skills, as well as a thorough understanding of various marketing concepts. Students will develop a hands-on approach to analysing the marketing environment, understanding consumer personalities and decision-making, segmentation, and marketing and branding trends. Students will be taught to identify target markets and implement strategies for the marketing mix and develop strategic marketing plans. Consumer interactions, advertising, brand & promotions form an integral part of the course. Students will gain theoretical as well as practical knowledge in the field of advertising, personal selling, consumer behaviour and business entrepreneurship. Other aspects include marketing research, economics and marketing practice (exhibition and trade shows). Trade shows are another traditional and time-tested way to reach a specific audience through business marketing.

Curriculum For The Bachelor of Commerce in Business Marketing

First Year
  • Business Marketing
  • Introduction to Digital Marketing
  • Marketing Practice (Advertising & Promotions)
  • Accounting for Financial Decision-Making
  • Entrepreneurship
  • Business Communication
  • Fundamentals of Economics
  • Statistical Methods
Second Year
  • Marketing Practice (Branding & Promotions) (Exhibition & Trade Shows)
  • Marketing Management in Context
  • Marketing Planning
  • Sales & Operations
  • Consumer Behaviour
  • Business Management
  • Micro Economics
  • Macro Economics
  • Marketing Research
  • Academic Literacy
Third Year
  • Marketing Management in Context
  • Strategic Marketing Planning
  • Consumer Behaviour
  • Business Management (Logistic & Supply Chain Management)
  • Work-Integrated Learning


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Future Careers – What will you become?

Product Development Manager
Media Buyer
Market Analyst 
Brand Manager
Sales Manager
Marketing Manager
Media Development Officer


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