Bachelor of Commerce in Event Management

SAQA ID: 99647 | NQF Level: 7 | Credits: 380 | Course Duration: 3 Years

Event managers are needed in almost any kind of business – entertainment, finance, government, retail, fashion, sport and music. Their day to day job may be filled with a range of exciting challenges.  Event management is the co-ordination, running and planning of all the people, teams and features that come together to create any kind of event.  Events usually require many different teams to come together, often involving several external suppliers. Successful events depend on team members, flexibility and a commitment to good cross-team communication. If you love being part of a team and working with people to create something unique, events could well be the path for you.

An event management team needs strong leadership to perform at its best. Negotiations between clients, suppliers, companies or venue staff require flexibility, quick thinking, buckets of initiative and exceptional decision making. A particular ability to spot good compromises and to know what is essential to the success of the event marks out an excellent event team leader. Furthermore, South Africa has become a popular venue for staging international sporting events such as football, cricket, and rugby. The wedding industry alone is known to be a multi-billion rand market. Therefore, qualified students will be able to follow a career in wedding planning and co-ordination, or other fields of specialisation such as adventure event management, sporting or political event management and exhibitions and trade shows.

Event managers and organisers are responsible for the production of events from conception through to completion. Events may include:

  • Exhibitions, fairs and trade shows;
  • Sport Events;
  • Music Festivals;
  • Wedding Events
  • Conferences;
  • Promotions and product launches;
  • Fundraising and social events;
  • Adventure events and facilitators

Curriculum For The Bachelor of Commerce in Event Management 

First Year
  • Event Management 1
  • Fundamentals of Economics
  • Entrepreneurship
  • Business Marketing
  • Accounting for Financial Decision-Making
  • Statistical Methods
Second Year
  • Event Management 2
  • Public Relations
  • Business Management
  • Marketing Planning
  • Micro Economics
  • Macro Economics
  • Academic Literacy
Third Year
  • Strategic Business Management
  • Research Methodology
  • Law in the Event Industry
  • Event Management 3
  • Services Marketing
  • Work-integrated Learning


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Future Careers – What will you become?

Event Manager
Wedding Planner
Music / Mega Event Coordinator
Conference & Exhibition Centre Manager
Political Event Manager
Event Entrepreneur
Corporate Event Manager
Sport Event Manager
Event Brand or Event Marketing Manager
Team Building / Adventure Programme Facilitator


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