Diploma in Business Marketing

SAQA ID: 83187 | NQF Level: 6 | Credits: 375 | Course Duration: 3 Years

The Business Marketing Diploma provides exciting career opportunities in the field of marketing.  The business sector in South Africa has a great demand for people who can combine ideas and skills to further innovation and enterprise.   Students will learn the techniques of promoting the sale of services or products to other businesses. They will learn about targeting a certain market and gain valuable knowledge to understand the market price for the service or product and to price it accordingly.

Students will learn to develop a brand through branding and promotion.  They will be able to clearly communicate the product, establish credibility and loyalty provide an emotional connection and motivate the buyer toward a purchase.  Other aspects include marketing research, economics and marketing practice (exhibition and trade shows). Trade shows are another traditional and time-tested way to reach a specific audience through business marketing.

Curriculum For The Business Marketing Diploma

First Year
  • Business Marketing
  • Introduction to Digital Marketing
  • Marketing Practice (Advertising & Promotions)
  • Entrepreneurship
  • Business Communication
  • Information Administration Systems
  • Fundamentals of Economics
  • Administrative Management
Second Year
  • Branding & Promotions
  • Marketing Management in Context
  • Marketing Planning
  • Sales & Operations
  • Consumer Behaviour
  • Business Management
  • Entrepreneurial Ventures & Venturing
  • Marketing Research
Third Year
  • Marketing Management in Context
  • Strategic Marketing Planning
  • Consumer Behaviour
  • Logistics & Supply Chain Management
  • Work-integrated Learning


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Future Careers – What will you become?

Media Buyer
Sales Executive
Advertising Executive
Account Manager
Brand Manager
Project Manager
Creative Director
Distribution Manager
Mobile Marketing Specialist
Key Account Manager
Brand Promoter
Media Development Officer
Service Manager
Sales Coordinator
Marketing Coordinator
Advertising Sales Support
Marketing Advisor/executive


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