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SAQA ID: 90907 | NQF Level: 7 | Credits: 365 | Course Duration: 3 Years


Digital Marketing is the core driver in today’s business’s marketing strategy and is regarded as one of the fastest-growing fields in the brand communications industry.

This programme looks into the overall design thinking process of the digital space and creating the analytic practice of developing real business solutions. It brings together all the necessary knowledge and skills to design, build, manage and measure an effective digital campaign weaving together all the core skills of digital marketing. These core skills include social media marketing, search engine optimisation, content marketing, mobile marketing, email marketing and digital marketing analytics. You will obtain a sound knowledge of how to analyse the marketing environment, understanding consumer personalities, decision-making, segmentation, marketing and branding trends. To round off this programme, you will be able to apply your knowledge at a company or agency through work-integrated learning.


1st YEAR

  • Business Communication
  • Entrepreneurship
  • Marketing Practice (Advertising & Promotion)
  • Business Marketing
  • Financial Accounting
  • Digital Marketing
  • Fundamentals of Economics
  • Academic Literacy 

2nd YEAR

  • Marketing Practice (Branding & Promotions; Exhibitions & Trade Shows)
  • Marketing Planning
  • Marketing Management in Context
  • Micro Economics
  • Macro Economics
  • Digital Marketing Systems (Social Media Marketing & Digital Marketing Communications)
  • Consumer Behaviour
  • Statistical Methods

3rd YEAR

  • Strategic Marketing Planning
  • Digital Marketing Systems
  • Research Methodology
  • Consumer Behaviour
  • Work-Integrated Learning

Which course do you qualify for?

So, you’ve done your research, but sometimes the application process can be a daunting experience!

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Submit your pre-qualification form and we will pre-qualify you for the qualification you have shown interest in.

Pre-qualification Assessment Form


Social Media Director
E-Commerce Director
Social Media Specialist
Social Media Marketer
Digital Project Manager
Digital Accounts Manager
Digital Marketing Manager
Mobile Marketing Specialist
Digital Media Development Officer
Customer Relationship Manager (CRM)


I started the journey with PA in an unconventional manner. I took a leap of faith with a phone call, and the phone call lead me to a receptive PA Director that eventually gave me an opportunity to lecture and add value to the young, vibrant and eager to learn students. After lecturing in more than 4 institutions to date, I honestly feel the personal touch that PA has with both its students and parents, as I have witnessed by the opening ceremony, clearly reflects attributes of a home like no other tertiary institution. The empathetic  as well as the supportive nature received from the staff makes one feel more calm and appreciated. One does not feel as though he has been thrown into the ocean with sharks ready to feast on him. The working times generally are conducive, which also gives the staff adequate time to prepare and deliver their mandate with epitome. The vibe, especially from the students, is that of respect which gives one a sense of admiration making the working environment more conducive. The overall culture filled with hope and faith makes one feel at home away from home.




NQF LEVEL 7 | 360 CREDITS | SAQA ID: 110099

Project Management is regarded as one of the most lucrative professions and is a skill that is in high demand in South Africa and globally. This degree is developed to ensure aspiring project managers acquire the skills needed to be a successful team player in a diverse project team, both locally and internationally.

This programme was designed to equip you with the knowledge and skills to successful plan and execute projects. You will learn how to plan, budget, oversee and document all aspects of the specific project you are working on. Project managers can work in a variety of fields, from human resources, to advertising/marketing, IT and much more.

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