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    FACULTY OF BUSINESS

    BACHELOR OF COMMERCE IN

    DIGITAL MARKETING


    SAQA ID: 90907 | NQF Level: 7 | Credits: 365 | Course Duration: 3 Year

    COURSE INTRODUCTION

    Digital Marketing is the core driver in today’s business’s marketing strategy. Students will be equipped with solid theoretical and practical grounding in digital marketing. You will learn sound knowledge of how to analyse the marketing environment, understanding consumer personalities and decision-making, segmentation, and marketing and branding trends.

    Students will be taught social media marketing, search engine optimisation, content marketing, mobile marketing, email marketing and digital marketing analytics.

    1st YEAR

    • Business Communication
    • Entrepreneurship
    • Marketing Practice
    • Business Marketing
    • Accounting for Financial Decision-Making
    • Introduction to Digital Marketing
    • Fundamentals of Economics
    • Statistical Methods

    2nd YEAR

    • Marketing Practice (includes Branding & Promotions; Exhibitions & Trade Shows)
    • Marketing Planning
    • Marketing Management in Context
    • Micro Economics
    • Macro Economics
    • Digital Marketing Systems
    • Consumer Behaviour
    • Academic Literacy

    3rd YEAR

    • Strategic Marketing Planning
    • Digital Marketing Systems
    • Research Methodology
    • Consumer Behaviour
    • Work-Integrated Learning

    Which course do you qualify for?

    So, you’ve done your research, but sometimes the application process can be a daunting experience!

    We are here to give you peace of mind.

    Submit your pre-qualification form and we will pre-qualify you for the qualification you have shown interest in.

    Pre-qualification Assessment Form

    WHAT DO YOU WANT TO BECOME?

    Social Media Director
    E-Commerce Director
    Social Media Specialist
    Social Media Marketer
    Digital Project Manager
    Digital Accounts Manager
    Digital Marketing Manager
    Mobile Marketing Specialist
    Digital Media Development Officer
    Customer Relationship Manager (CRM)

    OUR LECTURERS: WORDS OF WISDOM

    I started the journey with PA in an unconventional manner. I took a leap of faith with a phone call, and the phone call lead me to a receptive PA Director that eventually gave me an opportunity to lecture and add value to the young, vibrant and eager to learn students. After lecturing in more than 4 institutions to date, I honestly feel the personal touch that PA has with both its students and parents, as I have witnessed by the opening ceremony, clearly reflects attributes of a home like no other tertiary institution. The empathetic  as well as the supportive nature received from the staff makes one feel more calm and appreciated. One does not feel as though he has been thrown into the ocean with sharks ready to feast on him. The working times generally are conducive, which also gives the staff adequate time to prepare and deliver their mandate with epitome. The vibe, especially from the students, is that of respect which gives one a sense of admiration making the working environment more conducive. The overall culture filled with hope and faith makes one feel at home away from home.

    AVAILABLE 2020!

    FACULTY OF BUSINESS


    BACHELOR OF COMMERCE IN
    PROJECT MANAGEMENT

    NQF LEVEL 7 | 360 CREDITS | SAQA ID: 110099

    Project Management is regarded as one of the most lucrative professions and is a skill that is in high demand in South Africa and globally. This degree is developed to ensure aspiring project managers acquire the skills needed to be a successful team player in a diverse project team, both locally and internationally.

    This programme was designed to equip you with the knowledge and skills to successful plan and execute projects. You will learn how to plan, budget, oversee and document all aspects of the specific project you are working on. Project managers can work in a variety of fields, from human resources, to advertising/marketing, IT and much more

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