Bachelor of Commerce in Digital Marketing

SAQA ID: 90907 | NQF Level: 7 | Credits: 365 | Course Duration: 3 Years
Request infoProgramme Outline

Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer focused communications in an increasingly dynamic environment. This digital marketing degree will ensure that you are equipped to deal with this shift and make the most of the new business opportunities it offers. This qualification focuses on understanding Key Performance Indicators (KPIs) and selecting the right measurement tools. Through this qualification you will learn the essential knowledge to monitor and analyse your digital marketing activity, so you can make informed adjustments to improve campaign performance for clients. The student will understand the fundamentals of social media marketing by focusing various social media platforms, social media monitoring and the development of social media strategies.

Students will also develop knowledge on how the mobile industry functions, the power of mobile within the digital marketing mix and the impact of mobile technology on marketing campaigns. The student will develop the understanding of search engine marketing, organic search, paid search and the practical application of SEM (Search Engine Marketing) skills. Web analytics, Google analytics and key digital marketing metrics and optimisation of campaigns forms part of the in-debt understanding of Google analytics.

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Curriculum For Bachelor of Commerce in Digital Marketing

First Year
  • Business Marketing
  • Introduction to Digital Marketing
  • Marketing Practice (Advertising & Promotions)
  • Entrepreneurship
  • Business Communication
  • Fundamentals of Economics
  • Accounting for Financial Decision-Making
  • Statistical Methods
Second Year
  • Marketing Practice (Branding & Promotions) (Exhibition & Trade Shows)
  • Marketing Management in Context
  • Marketing Planning
  • Consumer Behaviour
  • Digital Marketing Practice
  • Digital Marketing Systems
  • Micro Economics
  • Macro Economics
  • Academic Literacy
Third Year
  • Strategic Marketing Planning
  • Consumer Behaviour
  • Digital Marketing Systems
  • Research Methodology
  • Work-integrated Learning

Future Careers – What will you become?

Digital Marketing Manager
Customer Relationship Manager (CRM)
Mobile Marketing Specialist
Social Media Specialist
E-Commerce Director
Digital Accounts Manager
Digital Project Manager
Digital Media Development Officer
Social Media Director
Social Media Marketer

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