Diploma in Event Management

SAQA ID: 80526 | NQF Level: 6 | Credits: 360 | Course Duration: 3 Years

Event managers are needed in almost any kind of business – entertainment, finance, government, retail, fashion, sport, music… and so their day to day job can be filled with a huge range of exciting challenges and unique situations.  The Event Management Diploma will equip students in the co-ordination, running and planning of all the people, teams and features that come together to create every kind of event.

Events usually require many different teams to come together, often including several external suppliers. Successful events depend on every team and every team member doing their job to a high standard, as well as flexibility and a commitment to good cross-team communication. If you love being part of a team and working with people to create something unique, events could well be the path for you.

An event management team needs strong leadership to be at its best -negotiations between clients, suppliers, company or venue staff require flexibility, quick thinking, buckets of initiative and exceptional decision making. A particular ability to spot good compromises and know what is essential to the success of the event marks out an excellent event team leader.

South Africa has become a popular venue for staging international sporting events in codes such as football, cricket, and rugby. The wedding industry alone is known to be a multi-billion rand market. Qualified students will be able to follow a career in wedding planning and co-ordination, or other fields of specialisation such as adventure event management, sporting or political event management, exhibitions and trade shows and various other events.

Event managers and organisers are responsible for the production of events from conception through to completion. Events can include:

  • exhibitions, fairs and trade shows
  • sport events
  • music event festivals
  • wedding events
  • conferences
  • promotions and product launches
  • fundraising and social events
  • adventure events and facilitators

Event managers/organisers can work in the public, private and not-for-profit sectors and can work for event management companies, in-house for an organisation or freelance.

The role of event manager/organiser is hands-on and often involves working as part of a team. Event managers/organisers must be able to complete a wide range of activities requiring clear communication, excellent organisational skills and attention to detail.

They must work well under pressure, ensuring the smooth and efficient running of an event.

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Curriculum For The Diploma in Event Management 

First Year
  • Event Management
  • Introduction to Tourism & Event Industry
  • Entrepreneurship
  • Business Communication
  • Fundamentals of Economics
  • Information Administration Systems
Second Year
  • Event Management
  • Event Marketing
  • Public Relations
  • Business Management
  • Entrepreneurial Ventures & Venturing
Third Year
  • Digital Marketing
  • Corporate Event Management (Team-building & Facilitation) 
  • Hospitality
  • Branding & Promotion
  • Work-integrated Learning

Future Careers – What will you become?

Program and Event Manager
Sport Event Manager
Music Event Manager
Conference Centre Manager
Exhibition Officer/Manage
Fundraiser
Event Branding Assistant
Account Manager
Marketing Co-ordinator
Conference and Events Sales Manager

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