Are you interested in a career that’s fast-paced, ever-changing, and ripe with potential for advancement? Then consider a career in digital marketing. Digital marketing is one of those rare fields that has so many facets to it and changes so fast.
If you’re interested in a career in digital marketing, keep reading to learn more about the field, the job outlook, types of jobs within the field, and how to get started learning digital marketing skills.
Digital Marketing Is a Constantly Evolving Industry
The rate at which technology is evolving is unbelievable; from new social platforms to new mobile technologies, every day brings a new challenge and opportunity. And given the rate at which companies are moving toward digital solutions, the future for traditional and conventional varieties of marketing are bleak. Thus, with each change that is introduced, people need to stay up-to-date.
Digital marketing is so wide-ranging that the skills needed are going to differ from employer to employer. The industry needs to frequently adapt to new strategies and best practices which makes the job a constant revelation. Marketers need to always be on their toes and informed about the latest happenings around the world.
Digital marketing has so many parts to it—with those parts constantly changing as technology develops and consumer tastes evolve—that it’s almost impossible to list every aspect of the field, but some of the key components include:
- Marketing automation
- Email marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM) which includes pay-per-click (PPC) advertising
- Social media marketing, including Facebook, YouTube, Twitter and more
- Mobile marketing, including SMS
- Content marketing
- Web analytics
- Growth hacking
- Digital advertising
Digital marketing covers a wide and diverse range of areas of knowledge, with only some crossover between them. And while one employer needs someone highly knowledgeable in social media marketing, another might need an email marketing wiz while yet another is seeking a growth hacker.
Digital marketers also need to know how to communicate with people. It isn’t enough to just know about things, it is also important to get the audience to listen to what you are saying. Sure, it’s important for a digital marketer to be familiar with tools, but there are lots of good tools to learn, and using them is the best way to become an expert. What really matters for a digital marketer is understanding the strategy that drives the tool, how to use the tools to reach the right audience, with the right message, at the right time, on the right channel, and how to measure and refine the results. Only the street-smart survive in this industry.
Why Digital Marketing Is the Future
Digital marketing is not a trend, but how marketing will be done going forward. For one thing, going digital is a lot more affordable than traditional techniques. For example, an email campaign can broadcast a message to a much wider user-base than via conventional means – but for a fraction of the cost of a television or print ad. Besides, results can be monitored and tracked. Instead of an expensive customer survey or research, marketers can, in minutes, track customer response rates and measure the success of a campaign in real-time. This will also enable the next campaign to be planned effectively. The bottom line is that the digital age is here. Businesses that cannot adapt to the new marketing climate run the risk of facing extinction sooner rather than later—and they are choosing to adapt by hiring digital marketers.
The Demand for Digital Marketers Is High
Large and small industries are increasingly moving away from conventional marketing methods and towards digital techniques. As a result, companies are hiring more digital marketers and the demand for people to fill these jobs is high.
Get Started in Digital Marketing
If you like the sounds of that job outlook and you’re ready to make a digital marketing career happen from scratch, you might be wondering where on earth to start, especially given the wide-ranging facets of digital marketing. You can start by registering for the Bachelor of Commerce in Digital Marketing at Prestige Academy.
Start Learning Digital Marketing Today
As you can see by all the aspects of the field that are listed above, digital marketing is made up of a lot of parts and you can’t possibly be an expert in all of them. Do some self-examination and determine where your strengths lie? Are you more creative or is your brain more analytical? Are you better with words or better with numbers? Are you an expert at jumping from task to task or is sticking with one task for a longer time more your thing? For example, a creative person who writes well and likes to have more time with a task might choose to focus on content marketing, while a person with an analytical mind who can easily jump from task to task might want to focus on analytics. Think through your strengths and weaknesses and choose your focus based on what you do best.
Once you’re focused, start to learn.